Ramona Furter
AI Project Lead · transformation & GenAI operator · Zurich, moving to Dubai
ramona.furter@icloud.com
+41 78 907 14 47
linkedin.com/in/ramona-furter
ramona-careem.pages.dev
Transformation operator who ships AI, not just plans it. Over a decade across operating-model change, venture building and e-commerce P&L, now leading AI-driven business models at Swiss Post. I do AI-first process redesign the honest way: select models, engineer prompts, and build LLM copilots, retrieval-augmented assistants and agent automations end to end (Pedal Peak, a live product), then partner with engineers to scale with observability. Strong on the systems-thinking call between AI-enabled and AI-rewritten workflows, on ROI and change management, and on zero-to-one delivery. Moving to Dubai.
Experience
AI Project Lead, Business Development · Swiss Post (Advertising)
since Jan 2026 · Zurich
- Lead AI-driven business models: opportunity sizing to a prioritised roadmap with KPIs.
- Turn AI ideas into go-to-market plans and new revenue; own build-vs-buy and cost-vs-benefit calls; deliver from concept to launch.
Own ventures & AI build sprint · self-employed
Aug 2025 to Dec 2025
- Built smedium (first clients, websites shipped, AI workflows automated) and grew Pedal Peak; went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content.
Senior Product Manager, Lead E-Commerce · Ifolor Group
Oct 2024 to Jul 2025 · Zurich
- Owned the e-commerce ecosystem and strategy for a CHF 100M-plus business, reporting to C-level.
- +9% conversion and +15% checkout step-rate through research, A/B testing and analytics; led a cross-functional team and external agencies, owned budget, resourcing and KPIs.
Lead Project Manager · Brixel
Jun 2023 to Sep 2024 · Zurich
- Owned partnerships with financial institutions (UBS, Baloise); main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)
Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed, grown to ten locations, twenty-three people, 170-plus customers.
- Built full go-to-market, hypothesis-and-data driven (1,000-plus client matches in year one); led marketing and sales after Series B.
Growth & Venture Builder · Sparrow Ventures
Sep 2019 to Sep 2022 · Zurich
- Built growth and go-to-market for several internal startups, validation to scale-up; fast in unfamiliar models, experimentation to lift conversion and cut CAC.
Intrapreneur, Innovation · Die Mobiliar
Jan 2017 to Aug 2019 · Bern
- Took market pilots from MVP to launch (Smide, now BOND Mobility; XpertCheck; Lizzy); ran market experiments with Design Thinking that steered product and marketing; briefed and managed external agencies.
Earlier career · the commercial and product-marketing foundation
Junior Trade Marketing Manager · Promena, Pratteln
2016
Junior Product Manager · Cruspi, Dällikon
2014 to 2015
Assistant Product Manager · Domaco, Lengnau
2010 to 2014
Accountant · Kuoni, AMAG
2008 to 2010
Commercial apprenticeship (Kauffrau E-Profil) · Bridgestone Switzerland
2005 to 2008
Skills
AI & GenAI: LLM selection, prompt engineering, RAG assistants, agent automations (n8n), AI-supported content, build-vs-buy judgment.
Transformation: AI-first process redesign, operating-model change, venture building, ROI and KPI definition, change management and adoption.
Product & growth: go-to-market, A/B testing, web analytics, e-commerce P&L, funnel optimisation.
Build stack: SvelteKit, Cloudflare, Strava API, n8n, Claude Code; SEO/SEA, Google Analytics, JIRA.
Ventures
Pedal Peak (2023 to now): a live cycling product built end to end with AI tooling. Real users. My strongest "I build with AI myself" proof.
smedium: branding and websites for small businesses, AI workflows automated.
Education
CAS Digital Marketing · HWZ Zurich2019 to 2020
CAS Innovation · BFH Bern2016 to 2017
Certified Mental Health Coach · IPC Academy2020 to 2021
Diploma Online Marketing (incl. Google Ads) · Shaw Academy2016
BBA Business Administration · Zentrum Bildung, Baden2012 to 2015
Commercial Employee, Federal VET Diploma · KV Baden2005 to 2008
Languages
German · native (Swiss German)native
English · fluentC1
French · conversationalB1